Best Free Simple WordPress Themes To Stand Out In 2020

 

Are you searching out for simple, clean, and easy to use WordPress themes to design your website? Well, what is a WordPress theme? They are ready-made layouts that are created for WordPress. It is the widespread content management system widely used by WordPress Development Company in Gurgaon for new websites, blogging, and various e-commerce projects. The WordPress templates are convention solutions to build an online resource starting from scratch or to easily revamp an existing one. You find many simple WordPress themes that have many options for you to set up on the website. Most of the website developers lookout for simple WordPress templates. 

Through this article, let us discuss a few of the selected simple WordPress themes that you could use on your website. The free WordPress themes are easy to use and moderately simple.

Prerequisite For A Simple WordPress Template

Before we discuss the various simple WordPress template, let us understand the prerequisite for it:

• Check that you are starting with the right platform to create your website. A self-hosted site, WordPress.org provides you the flexibility and freedom for website growth. 

• As a next step, you require a domain name and web hosting. This is important as users would recognize you using this. For web hosting, get connected with the largest hosting companies like Bluehost or SiteGround. 

• Once you have done with signing up for the hosting, next you need to install WordPress. Make use of the instructions in the WordPress installation guide and then it would be up.

• Once the WordPress installation is on, you need to put up a theme from the wide available simple WordPress template.

• Follow the individual instructions to install a WordPress theme in case you struggle with it.

Simple WordPress Themes

Having discussed this, look at the best simple WordPress themes. The following list contains free simple WordPress themes and paid ones. These simple WordPress themes are fully mobile responsive.

• Essence Pro – A beautiful, yet a simple WordPress theme is Essence Pro. It is a good-looking and clutter-free theme that is best suitable for websites related to health and wellness and lifestyle domains. This simple WordPress template is a simple design from both the front and the back end, thereby allowing your readers to focus on the essential points. 

Image Source: Copyblogger

But for them, how is this theme built. It is built on the top of the framework, Genesis theme. It is seen with a home page layout that is widget ready. Here, you need to just drag and drop the widgets for your home page to be built. This simple WordPress theme is an easy one to set up. This is an open-source theme and supports automatic set up. You can import the trial demo content and the suggested plugins. Once the theme is activated, you need to click the ‘Set Up Your Homepage’ button to initiate the process. 

• Astra – Yet another simple WordPress theme and a beautiful one is Astra. It is a free simple WordPress theme that is flexible and fast. It is in-built and delivers profound integration with WooCommerce. This theme has many distinct features and limitless customizations where you could build a store that could match your brand. 

Image Source: WordPress

This theme is a colorful theme with many ready-made websites where it could be feasible for blogs, fitness, lifestyle, food, business, and personal websites. Its main features are:

1. Multiple page layouts

2. Many custom widgets

3. Limitless color options

4. Set up is easy and customization is easily done with the help of a live theme customizer

Astra WordPress theme is developed for the page builders to create web pages fast with just a simple drag and drop. This theme shows better speed and quality performance. This theme is a lightweight theme that takes about less than 50KB on the front end. Its speed is awesome and is built from the SEO angle. Astra theme is supported by Schema.org code integration and it is a Native AMP ready; this will make search engines just love your website. Due to its template and special features, it works flawlessly with all the page builders. Few of them being Beaver Builder, Elementor, Visual Composer, Divi, SiteOrigin, etc. Hence, if you are in search of a theme with a perfect base, go with Astra that is a fully customizable, fast, and WooCommerce ready theme and can be ready to build any website.

• Didi – Another simple WordPress theme, Didi is an up to date responsive theme whose main goal is the content presented in the best possible way and that fits into any screen size. This is a beautiful and simple WordPress template that combines beautiful designs and a clean layout. It of course attracts and maintains the reader’s attention on your content. 

Image Source: WordPress

This theme has a minimum and elegant design. This wonderful theme comes with many page templates, homepage layouts, more widget areas, and many more. The theme options exist under a live customizer for easy setup. It also provides full support for the following:

1. Page builders

2. WooCommerce

3. Multilingual websites

4. Easily translated

Using this theme, you can easily set up simple designs with less effort. This theme has many font page options like blog layout options, custom page templates, and is a perfect theme for lifestyle, fashion, and magazine websites.

• Hestia – Yet another simple WordPress theme, Hestia is an up to date WordPress theme best suitable for professionals. The theme fits in the businesses that are small like wedding planners, restaurants, sports shops, medical shops, creative businesses, start-ups, corporate businesses, online firms and agencies, eCommerce, and freelancers. 

Image Source: WordPress

It is a material design theme and has a beautiful and modern interface. This theme is constructed on a one-page layout and has many different demos. This theme is the best fit for creative and corporate purposes as it offers a flexible and clear appearance, an attractive online shop, and an elegant portfolio of your business. This is a fully responsive design that is mobile responsive as well. It will fit all devices. For beautiful website design, you need a top content builder that has the drag and drop option as well. This theme is easily compatible with many popular page builders. It comes integrated with the Orbit Fox plugin that gets you additional website functionality like widgets, page builder templates, social icons, and many more.

• Ocean WP – Also regarded as a simple WordPress theme, Ocean WP is a perfect theme for your website. This theme is largely extendable and lightweight. Using the Ocean WP theme, you will be able to develop any website types like portfolio, blog, WooCommerce storefront, business website by highlighting a beautiful and professional design. This theme is highly responsive, fast, RTL, translation ready, best practices for SEO, unique features of WooCommerce that would increase conversions, and many more.

Image Source: Narrowem

You can also update the settings on mobile or any other device to ensure that your website looks attractive on any device. This theme works with many popular page builders like Beaver Builder, Elementor, Divi, Brizy, Visual Composer, SiteOrigin, and many more. Web developers would love this codebase and to extend and make it customizable. OceanWP theme has the following features:

1. Fully responsive

2. Fast page load time

3. eCommerce ready

4. SEO base built-in

5. Translation and RTL ready

6. Excellent support

• Atmosphere – Also a top simple WordPress theme, Atmosphere theme is a wonderful responsive restaurant theme. This a gorgeous theme that looks original, has a professional graphic design, and is neatly crafted with care. The theme is fully engaging and welcoming for the audience. The theme is also great in technology, adjustable, and easy to use.  

Image Source: WordPress Theme Detector

This theme maintains fewer options in its customizer and is fully responsive. Also, it is well-suited with the existing WordPress and plugins version. The Atmosphere theme is built on the top of the Genesis framework and an ideal website for portfolio, business, and personal websites. It has widgets that can be set up easily, a custom landing page, and they have a two-column layout template. This theme is a straightforward one and can be easily performed using the theme customizer and can be done easily. 

• Magazine – Yet another simple WordPress theme, the Magazine theme is set up on Bootstrap 3. It is a powerful and sleek theme. It takes care of the front-end framework for easier website development and for faster page load.

Image Source: WordPress

This theme is an exceptional WordPress theme for bloggers who prefer strong features and simple design. It has an in-built content slider feature having many in-built styles. This theme has about 42 in-built layouts that can be considered for your website. It has many blog layouts, many page templates, and a homepage layout. Using a live theme customizer, theme options can be set.

• Divi – This excellent WordPress theme is a new website creation platform and it substitutes the standard WordPress post editor that has a high-quality visual editor. This theme is widely used by design professionals and new web developers and provides you the power to build remarkable designs with great efficiency and ease.

Image Source: StrategyWorks

This theme is suited for all website types. It is a powerful theme and used as a page builder to create instant pages. Bloggers and writers can design their websites without any distractions. Visuals can be included by simple drag and drop options and you can also include a story with the visuals. Using this WordPress theme, you can just click on the screen and start typing as you start ahead. This theme also fully customizes each of your website elements, arranges the content into rows and columns, includes responsive editing, and many more. It has many pre-built content elements that would ease your work. 

• Corner – This simple WordPress template is designed to keep visitor engagement in mind and the Corner theme guides you to create attractive and professional websites. This theme also includes the new WooCommerce feature that would help your theme more effectively. This is a user-friendly theme that can be easily created with the help of documentation. Image 9 shows you the way this theme looks: 

Image Source: WordPress

This theme is ideal for creating blogs, personal websites, and portfolio websites. For creating a portfolio, it has a built-in section where it can be used for personal websites as well. It has limitless color variations and has many options for customization.

• Gema – This is a popular theme for presenting content in a newspaper. Gema is a newspaper inspired theme. This theme focuses on the ways to present content in an attractive way to grab a user’s interest and attention. This theme helps you to generate an outstanding digital occurrence to make the website more attractive. You can just set yourself to place your blogging stories here with the Gema theme. Out best, this theme is a journal inspired theme and ideal for wanderers who always explore around the world and would love to share their travel experience. Image 10 shows you the way this theme looks: 

Image Source: WordPress

This theme is the best ideal for magazine websites and blogging. It has beautiful layouts having wonderful and big images, attractive typography, and a distinct menu style. This is easy to use a theme that is neatly arranged under the theme customizer. 

Conclusion

WordPress themes are widely used these days to display content at any place where you want to appear. Your theme can also mention which devices your content can be visible on. Having discussed simple WordPress themes, get started to build your website with these themes having many layouts and customizable options for you.

Source - Technians

 

Guest Posting Blog: An Absolute Guide

 

Guest blogging is a popular technique for SEO and content marketing. In this, an individual writes and publishes a blog posting blog on a third-party website or a blog for their brand promotion. Guest blogging websites showcase brands to ideal audiences and can be an efficient way to generate awareness. Content Marketing Agency Gurgaonneeds to be done with utmost care to avoid penalties from Google.

The guest posting blog is of mutually beneficial arrangement. Publishers require quality content to be shown to their audience and ensure that the audience keeps coming back again and again, while at the same time authors take care of brand promotion. An effective information guest blog post achieves both the objectives by indicating the author’s expertise on a definite topic and provides the publisher with essential free content. Online retailers would be seen on the other side where they look to build up content and project their brand in front of a new audience. 

Usually, guest posting blog is not purely promotional type, but they serve as a platform to educate the audience and provide a gist of the topic and makes guest posting blog an inbound marketing strategy.

Apart from brand awareness and inbound marketing aids, guest post blogging is also a platform that gives inbound links. When an author posts on any other website’s blog, the author would also benefit from passing PageRank to their specific domain. Guest post opportunities are more and when done carefully by keeping the users in mind, it would be effective.

Guest blogging opportunities are more, and you can make the best use of it. While you decide on the guest posting blog, you need to find your goals for guest post blogging. The main point to determine the exact blog types for guest post blogging is to be aware of the goal well in advance. Guest blogging has three main goals. They are the following:

Guest posting blog provides the following benefits:

• Expand your brand’s visibility and reachability by placing your content to your audiences. 

• Build relationships with other websites and blogs in your domain. 

• Getting back people on your website

There is a lot to get by publishing some content on external sites. Read on the following steps as to how to guest blog.

Read More From Original Source - Guest Posting Blog: An Absolute Guide

How Instagram Shopping Can Benefit Small Business

 

eCommerce has expanded over the years and has expanded to power social media eCommerce on platforms like Facebook and Instagram. Facebook supports Facebook for Business apps. Instagram has come up with an Instagram shopping feature for its users. Both platforms offer several options to leverage Digital Marketing Companies in Gurgaon for advertising, marketing, and establishing a social media shopfront.

A white label web developer can be employed to make the social media eCommerce process more efficient and scalable for businesses. White label web design services provide ready-to-use and fully functional websites that businesses large or small can use to establish their brand, products, and their social media shopfronts. Among the social media networks that have utilized such websites are businesses with shopfronts on Instagram for eCommerce marketing, advertising, and product showcases.

Instagram for eCommerce

Instagram has been in the social media platform market for about a decade. It is one of the most widely-used and influential platforms available today. As of April 2020, Instagram ranks 6th in the worldwide list of social networks with the highest number of global users, estimated at 1 billion.

In the US, about 35-37% of Instagram users are adults. It is the 2nd most preferred social media app by teenagers. Worldwide, the US, India, Brazil, Indonesia, and Russia are the top 5 countries with the highest Instagram audience size. Globally, 25 to 34-year-old users hold the largest percentage of Instagram user demographics, followed by 18 to 24-year-old adult users.

This user demographics is what most online businesses target as potential consumers and, with the right tools and methods, can reach through social media metrics.

Source: Statista

White Label Web Development and Instagram

eCommerce developer jobs have increased in demand due to the shift towards including social media marketing and retail. White label web developer, bespoke software developers, and Instagram developer jobs are only some of the eCommerce developer jobs that have gained popularity due to the increased demand. What stands out the most among these is the white-label, web developer.

White label web development can elevate your Instagram shopfront and alleviate the burden of managing and monitoring your eCommerce platform. White label developers build a complete platform that is ready to be used by the market. This enables businesses to utilize a fully-functional website without the high cost of custom-made websites.

White label software applications for social media platforms, like Instagram for shopping, provide an efficient and scalable means for businesses and digital marketing agencies to satisfy customer needs, and enhance the Instagram Shopping experience. With white label software, you have:

• Reduced operational costs.

• More time to refine and market products and services.

• Access to an SEO-ready platform.

• Tools and organic methods for building brand growth, community loyalty, and engagement. 

• Mechanisms to filter and focus your target customer base.

• Monitoring and analysis tools for multiple social media accounts.

There are several options for acquiring the website you need. One is to hire an individual or freelance white label web developer already in the market. Another is to partner with an IT development service provider that will hire and manage the white label web development team for you. With the latter option, you can focus on building your brand and products on Instagram and have the service provider handle the development team.

Why Shop on Instagram?

Because of its widespread reach and usage, numerous brands are utilizing the platform for their marketing. 83% of Instagram users also take to Instagram for product research and discovery, and see brands with strong Instagram profile presence as popular, creative, and have a community-building initiative.

Source: Adweek

With the addition of Instagram for Shopping, businesses – both small and large – can establish a “mobile storefront” and social media presence to highlight products and services on Instagram. Instagram Shopping feature provides a more streamlined and complete shopping experience of users.

1. See the product in your timeline. 

2. Tap for more information. 

3. Then Shop by going to the business website.

Users can also like and share products and services from the business platform. Instagram Shopping enables shoppers to save and bookmark products into collections that they can later revisit.

Benefits of Instagram Shopping

With the increasing interest in using Instagram for product marketing and white label web development to support such business initiatives, what are the benefits of Instagram Shopping?

1. Gain Positive Impressions And Goodwill With Potential Customers

Large brands have leveraged Instagram as a marketing and advertising platform. Users look on favorably to businesses with verified and engaging social media platforms, especially on Instagram. On Instagram, you are able to organically build your follower and consumer base with user-generated content and a realistic portrayal of products. You can naturally build goodwill and relationships with a large user pool and potential consumer audience.

2. Direct Marketing And Product Promotions

With Instagram Shopping ads, the app enables businesses to better incorporate your store and products with your Instagram content. Instagram Shopping enables businesses to integrate product promotions into your posts and Instagram stories ads and make it easier for your followers to view and visit your shop and products. The platform makes products more accessible, integrated, and relatable to viewers and potential customers.

3. Provide Users A Platform For Product Discovery And Feedback

Instagram Shopping provides you with tools to better streamline product and business-centric content for optimum visibility, interest, and consumer engagement. Using shoppable tags, trendy hashtags, and easy-access product info, users are able to discover products easier and provide feedback.

4. Instagram Presence Drives Consumer Action

Instagram Shopping makes the shopping experience for its users easy and accessible. When products are easily searched, users are able to peruse product details, provide feedback, and make real-time purchases. The more users view products, provide feedback, and make purchases, your products become more visible and accessible to other users.

5. Enhance Consumer Engagement

Instagram has always been a great social media platform to engage with your target audience and build rapport with your customers. Instagram Shopping provides your business with more tools to be able to better draw in and communicate with potential customers. Through ads, product tags, comments and feedback, reposts, and streamlined content you can reach more users and initiate interest and dialog.

6. Strengthen Customer Relationships

Being a social media platform, your followers and customers have the means to provide direct feedback to you through your posts. The more your customers engage with your posts, either like it or comment on it, the better opportunity you have to converse with your customers and followers. Exchange of feedback, business transparency, and responsiveness to consumer feedback or inquiries builds rapport and trust between you, your consumers, and your potential customers.

7. Drives Marketing Strategy And Creativity

Because Instagram is such a hot marketing platform, businesses are encouraged to step up and be more creative and innovative with social media marketing strategies. Instagram Shopping enables businesses to leverage visual marketing to attract and engage consumers, leading them to complete purchases. Businesses are also able to leverage Influencer Marketing that permeates Instagram, to enhance brand awareness, product exposure, and target audience.

Businesses like Net-a-porter, Chloe, H&M, M.Gemi, and MAC Cosmetics have already set up Instagram Shopping experience for several of their products and services highlighted on their Instagram profiles.

How to Set up Instagram Shopping for Your Business

To gain the experience and benefits of Instagram shopping, you need to first set up Instagram shopping for your business. It is easy to set up an Instagram shopping account.

Source: mediakix.com

1. Ensure That You Are Eligible For Instagram Shopping

The merchant agreement and commerce policies provide the details on the partnership and agreed on platform usage rules and regulations. To qualify your business need to, at least:

1. Host or have a business that is located in the listed supported markets.

2. Sell physical products.

3. Need to comply with the aforementioned commerce policies. 

4. Need to be linked with a Facebook Page.    

2. Create or Convert To An Instagram Business Account

Aside from having a Facebook Page for your business, you also need to ensure that your Instagram account is a business account. If you do not yet have an account, you can register your new account as a business account. You can easily convert your existing profile to a business account.

3. Link Your Profile To A Facebook Catalog

Have your Instagram business account linked to a Facebook Catalog profile. The Facebook Page and Catalog will provide the shopping necessities for your customers. The Facebook Catalog page can be configured and maintained through the Catalog Manager or Business Manager app on Facebook. You can also use third-party applications such as BigCommerce platforms or Shopify to manage your catalog.  

4. Register to Instagram Shopping

After linking your business account to your Facebook Catalog, you can then proceed to Instagram and sign up for the Shopping app.

1. Go to Settings.

2. Click on Business.

3. Then, click on Shopping.

4. Click Continue.

5. Select the product catalog to link to your business account.

6. Click Done.

If you cannot see or access Shopping, your business account may still be in-review or is not yet approved for use with Instagram Shopping.

5. Create A Shopping Story

With your Instagram business account setup and linked to your catalog, you can now start creating Instagram posts and stories with product tags and stickers. The process of creating Instagram posts is the same. With the addition of the ‘Tag Products’ tool, you can now add items from your selected catalog to your posts. Up to 5 products can be showcased in an image or video, while you can use up to 20 products on multiple image posts.  

6. Review Your Shopping Insight

You can also view the statistics for your posts and stories. Instagram Insight provides you with the performance metrics of your posts and products. This feature can also provide you with a perspective on the preferences of your customers and improve your product catalog and posting.

7. Promote Through Instagram Shopping

• Showcase diverse products in a post to increase user engagement. Do not overcrowd your posts.

• Utilize different formats and Instagram features – images, carousels, Instagram stories, even Instagram Lives.

• Be consistent in the images, font, and text colors you use in your posts.

• Optimize your use of hashtags to increase exposure and chances of appearing in the Search & Explore tab.

• Maximize the use of Product stickers.

• Create and run organic shopping ads.

Creating and starting your Instagram shop is easy and manageable. But what comes next – maintenance, performance monitoring, consumer engagement, and search optimization – is a lot for a single person or a business to manage. What better way to efficiently accomplish these tasks than to have a website or web application that could do all these for you.

Expand Your Reach With Instagram Shopping

In a highly competitive and crowded online retail market and industry, you need all the advantages and tools to get ahead, or even just to be noticed. With social media thrown into the mix, you need to be creative, innovative, modern, and accessible to the large pool of potential consumers on these social media platforms. Large established brands are not indifferent to this trend and have made their own move to leverage this trend in marketing and eCommerce.

Leveraging Instagram for eCommerce and working to set up Instagram shopping platforms, is a way for you to get your foot on the race. This approach may not be easy to maintain, but that is the part where white label web development services can help you. One of the most cost-effective and efficient ways for you to enhance the Instagram shopping experience for your customers is partnering with an IT service provider to manage a white label web development team to build you a fully-functional and ready-to-use website.

Source - Technians